Becky Valentine Foundation

Protecting Our Planet: The Power of the 30×30 Movement

What is 30×30?

The 30×30 movement is a global initiative with a bold goal: to protect 30% of the planet’s land and ocean by 2030. With climate change, habitat loss, and biodiversity decline accelerating at an alarming rate, 30×30 is a rallying cry backed by science and embraced by conservationists, policymakers, and everyday citizens around the world.

By protecting at least 30% of natural ecosystems, we give wildlife a fighting chance, preserve critical resources like clean air and water, and create a buffer against the worst impacts of climate change.

Who’s Making It Happen?

One standout organization making real strides is the Wildlife Conservation Society (WCS). With field staff in nearly 60 countries and over 500 conservation projects worldwide, WCS is at the forefront of the 30×30 effort.

They’re working to:

  • Protect coral reefs, rainforests, and grasslands

  • Preserve endangered species and their habitats

  • Partner with Indigenous communities to steward traditional lands

  • Influence environmental policy at both national and global levels

Their work is a powerful example of what focused, science-driven conservation can achieve and why supporting these efforts matters now more than ever.

How You Can Help

Even if you’re not a conservation scientist, there’s so much you can do to contribute to the 30×30 vision:

  • Educate Yourself & Others: Learn about local ecosystems, endangered species, and environmental issues in your area—and share what you learn.

  • Support Conservation Groups: Donate to or volunteer with organizations like WCS or local environmental nonprofits.

  • Advocate for Protected Areas: Encourage your elected officials to support policies that preserve parks, wildlife corridors, coastlines, and forests.

  • Reduce Your Impact: Cut back on single-use plastics, conserve water, and make sustainable lifestyle choices.

  • Inspire the Next Generation: Get kids excited about nature through outdoor education, hikes, or even simple conversations about the planet.

Our Commitment

At The Valentine Foundation, we believe in the power of education and conservation working hand-in-hand. Whether it’s supporting STEM programs that focus on environmental science or raising awareness about efforts like 30×30, we’re committed to helping build a world where both people and the planet can thrive.

Because a healthy environment isn’t a luxury, it’s a legacy.